5 Tips To Develop Your Real Estate Marketing Strategy

When you are developing your real estate business, it is important to remember you are the product. When any product is developed the first step in the strategy is to quantify what is going to be your marketing strategy to get your message in front of people.

This can be confusing in real estate as often times, agents have a difficult time thinking of themselves in this light. They just want to put a slogan on their marketing and call it a day.  

Here are 5 Tips to help you develop your a successful marketing strategy.

1.  Who is your client?:  How does the saying go, you can't be everything to everybody. This is certainly true in real estate. I often hear, I will sell to anyone, doesn't matter buyer or seller, I just need a sale.  This can be true as you begin your career, but is it the most effective way to build your business?  Deciding who you are going to target as your real estate clients is key to developing a consistent marketing strategy that will keep you top of mind in your clients eyes.

2.  Are you willing to Invest in Yourself?  Creating a budget even with a no money is critical in this business, or any business.   Though you can start with less money in real estate, if you are thinking of your business as a business then you know a marketing budget is needed to get in front of potential clients.

No judgment is needed on how much, the goal is to establish a marketing budget to get you in front of people the fastest way possible. If that is 50 people, great, stay consistent and as your income increases so should your marketing budget.

3.  Who Can Do It better?:  Spending time, creating flyers, post cards, Facebook post, etc. is great if you have that marketing knack for it. But if you don't, outsource it to someone who can do it better and bring you results.    

4.  Create Structured Campaign/Message:  Remember, what you do today in real estate puts money in your pocket 90 days away.  Creating a structured plan that is set to go each month, will provide you with a consistent message in front of your clients, as well provide you the time to do what you do best.. Lead Generate and Sell!

5.   Know Your Numbers:  Understanding your income goals, expenses and the numbers of people you need to meet consistently to achieve your goal, will help you develop your plan of attack when it comes to marketing.  If your goal is to do $300k a year, sending out 50 postcards, posting a few social media post is not going to get you there. 

Ask yourself:

• How many people do I need to talk to each day/week, etc to get a contract?
• How many hours of Lead Generation does it take to accomplish that number?
• What type of Lead Generation am I going to do and what can I expect from it?
• Where are my sales coming from: listings, buyers, referrals and how many from each?

Keeping these tips at the for front as you develop your plan of action, will help you stay focused as well keep your budget in shape which will ultimately bring you higher profits.

After all you are the CEO of your business... if you are not making a profit what would you do...

If you are an Agent in SoCal and like our blogs, make sure to contact us to attend one of our weekly FREE coaching classes at our Keller Williams office in Mission Viejo.   It is filled with valuable insights on taking your business to the next level.