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Showing posts from April, 2017

5 Tips To Develop Your Real Estate Marketing Strategy

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When you are developing your real estate business, it is important to remember you are the product. When any product is developed the first step in the strategy is to quantify what is going to be your marketing strategy to get your message in front of people. This can be confusing in real estate as often times, agents have a difficult time thinking of themselves in this light. They just want to put a slogan on their marketing and call it a day.   Here are 5 Tips to help you develop your a successful marketing strategy. 1.   Who is your client?:  How does the saying go, y ou can't be everything to everybody. This is certainly true in real estate. I often hear, I will sell to anyone, doesn't matter buyer or seller, I just need a sale.  This can be true as you begin your career, but is it the most effective way to build your business?  Deciding who you are going to target as your real estate clients is key to developing a consistent marketi...

Do you play Red Light, Green Light with Your Real Estate Business?

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Do you remember playing Red Light Green Light as a child?  Many agents play this game with their real estate business and though analyzing your business regularly is very important the idea of stopping and starting it, is going to hurt your business in the long run. Why do agents start and stop: time budget, no systems and poor planning generally are the causes.   Does this ring true in your business? Let's look at some strategies to keep your business in front of you at all times so you can flow with all that incoming traffic..   The first goal is to grow your business proactively vs. re-actively.  How do you accomplish this.  Here are 5 important steps: 1.  Build a Database 2.  Feed the Database everyday 3.  Communicate with it in a systematic way 4.  Service all clients regularly 5.  Know your numbers When I work with agents, budget is always a topic that most do not like to approach.  But you are ...