What is Lead Conversion...
As a real estate professional you really have two jobs, of course one is helping your clients, buy, sell or invest in real estate. However, without being successful in your first job, which is lead conversion, the road to finding clients is going to be a difficult one. Often when we work with new agents or even seasoned Realtors; we have to remind them, where to put their energy.. So let me ask you a question... What is a Lead? a. Anyone you meet? b. Someone you meet with an intention? It could be either, but the real answer is B. A is a prospect. To classify a person as a lead it should meet these qualifications. a. Ready - Their mind set is ready to take the steps necessary to make a move b. Willing - They are motivated and excited about the process c. Able - They have been pre-qualified and have an overall strategy Of course, our job is to help clients get to point c. However, if you are focusing on the wro...